1. Value Proposition

• Offer high-quality jewellery with guaranteed purity (e.g., BIS Hallmarked gold, certified diamonds).

• Provide custom design services, bridal collections, and exclusive pieces.

• Ensure a luxurious, trust-based buying experience.

• Promote ethical sourcing and transparent pricing.

2. Target Market

• Define your customer base:

  • Middle-income families, brides, fashion-conscious buyers, high-net-worth individuals.

• Segment customers by:

  • Occasion (weddings, festivals, gifts)

  • Product type (gold, diamond, silver, fashion jewellery)

3. Revenue Streams

• Direct jewellery sales (gold, diamond, platinum, silver)

• Custom-made jewellery orders

• Repair, resizing, polishing services

• Exchange and upgrade offers

• Exclusive memberships or loyalty programs

4. Sales Channels

• Offline retail showroom: Primary source of business.

• Online platform: E-commerce website or tie-up with online marketplaces.

• Social media selling: Through Instagram, WhatsApp, and Facebook.

• Events and exhibitions: Temporary pop-up sales for added reach.

5. Customer Relationships

• Build trust through excellent in-store service and transparent transactions.

• Provide certification, return policies, and after-sale services.

• Maintain regular engagement via CRM tools, SMS/email campaigns, and festival promotions.

6. Key Activities

• Procurement and inventory management

• Visual merchandising and display design

• Sales training and customer service

• Marketing and brand development

• Financial reporting and compliance

7. Key Resources

• Skilled staff (sales, goldsmiths, customer care)

• Inventory of jewellery and raw materials

• Technology: POS, billing, CRM, security systems

• Physical store space in a premium location

8. Key Partnerships

• Trusted suppliers for gold, diamonds, and gemstones

• Jewellery designers or CAD experts

• Logistics and delivery partners for online orders

• Financial institutions (for EMI schemes or gold loans)

9. Cost Structure

• Fixed costs: rent, salaries, utilities, licenses

• Variable costs: raw materials, marketing, packaging

• Operational costs: security, technology, training

10. Competitive Advantage

• Unique designs or in-house collections

• Superior customer experience

• Reputation for trust, transparency, and craftsmanship

• Strong digital presence and flexible payment options