1. Business Planning

• Define your business model: high-end luxury, mid-range fashion, or affordable daily wear.

• Create a business plan covering goals, target market, pricing, and financial forecasts.

• Choose a legal structure (sole proprietorship, partnership, LLP, or company) and register your business.

2. Location Selection

• Choose a high-footfall location such as malls, shopping streets, or commercial hubs.

• Ensure the space supports proper security systems, display design, and storage.

• Evaluate parking, accessibility, and visibility.

3. Licensing and Compliance

• Register for GST/VAT, trade licenses, and local business permits.

• Get BIS Hallmarking registration (India) if selling gold.

• Comply with KYC/AML regulations for high-value transactions.

• Secure insurance for theft, fire, and inventory.

4. Store Design & Branding

• Design a visually appealing store with secure display counters, lighting, and decor.

• Install CCTV, alarm systems, and a strong safe or vault.

• Build a strong brand identity with a logo, packaging, signage, and interior theme.

5. Inventory Procurement

• Partner with trusted manufacturers or wholesalers for gold, diamond, and gemstone products.

• Maintain variety: rings, necklaces, earrings, bangles, bridal sets, etc.

• Use inventory software to manage stock levels and product details.

6. Staffing & Training

• Hire skilled staff: sales executives, security personnel, accountants, and jewellers (if you offer custom designs).

• Train staff in product knowledge, sales etiquette, and customer service.

• Implement a POS system for billing and reporting.

7. Sales & Marketing

• Launch with a grand opening promotion or inaugural discounts.

• Use local advertising, social media, and influencer marketing to build brand visibility.

• Offer loyalty programs, referral incentives, and seasonal discounts.

8. Customer Experience

• Provide clear information on pricing, karatage, certifications, and returns.

• Maintain professional and polite communication.

• Offer services like customization, repair, cleaning, and gift packaging.

9. Technology & Software

• Implement software for billing, inventory, CRM, accounting, and GST filing.

• Create an optional e-commerce website for online sales or catalogue browsing.

10. Legal Documentation & Policies

• Draft clear sales terms, return policies, and warranty conditions.

• Ensure proper record-keeping for transactions and customer data.